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Free Entry Point
Sales Message Diagnosis
30 minutes. Story clarity score across 5 dimensions. Where buyers are losing the thread. The one message shift most likely to move your close rate. No pitch. No obligation. Limited to 8 per month.
The Greenlight Process turns your team into a message machine — one clear story, every rep, every call, every market.
50+ podcast & radio appearances · LinkedIn Learning Instructor
Deals stall after the demo. Buyers go quiet. You can’t explain your differentiation in 60 seconds without sounding like everyone else.
You’ve tried new decks, new campaigns, new messaging sprints. Nothing sticks. Because the story itself is broken — and no amount of production fixes a broken story.
That’s the consulting entry point. Find the exact break. Fix it. Then everything downstream works.
If buyers ask this after your demo, the story is broken — not the product.
Price conversations happen when buyers can’t see a clear difference. That’s a story problem.
Buyers who understand your story don’t need time to think. They need a next step.
This is not a menu. It’s a sequence. Each step builds on the one before it.
30 minutes. Story clarity score across 5 dimensions. Where buyers are losing the thread. The one message shift most likely to move your close rate. No pitch. No obligation. Limited to 8 per month.
Done-with-you over 10 days. We find the real story, rewrite the core message, and give your team a positioning guide they can use immediately in every sales conversation.
For companies that want a senior strategic partner embedded in the business. Positioning, narrative, go-to-market, and the full SAM System — with Maury in the room, not just on a call.
Sales Enablement · Story Sprint
From the first presentation after the story was fixed. Not the third. The first.
Positioning · Product Launch
Story-first strategy turned a confusing hardware pitch into a campaign that converted.
Fundraising Narrative
Investors understood the story in the first five minutes. That had never happened before.
Start Here — It’s Free
30 minutes. Five deliverables. The real problem surfaces here — which is why it’s limited to 8 per month.